Michael Goi is locked in to direct the music video for IVE's upcoming EP, 'Looks Can Kill'. The American cinematographer and film director is bringing his horror-adjacent visual style to the K-pop group's new release. This marks a significant shift in the visual language of the project, moving away from standard pop aesthetics toward something darker and more cinematic.
From the Set to the Stage
Goi is no stranger to high-profile work. His resume includes credits on Glee, Scream Queens, and American Horror Story. That background in dramatic and horror television positions him to handle the narrative weight of 'Looks Can Kill'. The connection between his past work and this new music video suggests a deliberate thematic bridge between horror storytelling and contemporary pop culture.
The announcement follows a mysterious poster spotted on September 30, 2026, which teased the EP's release. The timing is tight. Goi recently attended the IVE 'Show What I Am' tour at the Kia Forum in Los Angeles. His physical presence at the venue signals a direct collaboration. The tour served as the final link between the band and the director, cementing the creative partnership before the video production begins. No official release date for the video has been confirmed, but the poster's appearance confirms the project is in active development.
The shift toward a horror-flavored music video is notable for a group known for polished pop visuals. Goi's involvement implies a narrative-driven approach. Fans and critics will be watching for how he translates his experience with horror television into a short-form music video. The 'Looks Can Kill' title itself leans into the concept of visual power and danger. Goi's track record suggests he will execute this concept with cinematic precision. The next 48 hours will likely bring more details on the video's release timeline. The horror beat is watching closely. The combination of IVE and Goi represents a new frontier for music video direction.
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